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For my final interview with Abercrombie & Fitch, I was required to create a Fall 2016 capsule collection for any of the A&F brands such as Hollister. Inspired by the casual chic style of Malibu and the new design approach A&F is pursuing, I designed looks that balance essential garments with trend forward pieces while incorporating color that compliments the west coast girl she is. I created a mood board, color/fabric board, runway and competitive brand trend boards, technical flats and illustrations of each look.

A&F Interview Project

Hollister-Fall 2016
Hollister MoodBoard

Hollister MoodBoard

Print/Color Board

Print/Color Board

Trend Board- Couture

Trend Board- Couture

Trend Board- Competitive Brands

Trend Board- Competitive Brands

Look 1

Look 1

Look 2

Look 2

Look 3

Look 3

Look 4

Look 4

Final Collection

Final Collection

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