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For my final interview with Abercrombie & Fitch, I was required to create a Fall 2016 capsule collection for any of the A&F brands such as Hollister. Inspired by the casual chic style of Malibu and the new design approach A&F is pursuing, I designed looks that balance essential garments with trend forward pieces while incorporating color that compliments the west coast girl she is. I created a mood board, color/fabric board, runway and competitive brand trend boards, technical flats and illustrations of each look.
A&F Interview Project
Hollister-Fall 2016
Hollister MoodBoard |
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Print/Color Board |
Trend Board- Couture |
Trend Board- Competitive Brands |
Look 1 |
Look 2 |
Look 3 |
Look 4 |
Final Collection |
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